Harajuku, the birthplace of “KAWAII”. Takeshita Dori in Harajuku, Tokyo is always crowded with young people and tourists. This is the birthplace of Japan’s “Kawaii Culture”, where latest fashions, cheap miscellaneous goods, idol shops, crepes stores, fancy stores are everywhere.
At the Takeshita-dori full of fashion and “Kawaii”, one can find a photogenic sweets’ shop which is said is effective for love. That’s the “love attracting!?” soft cream speciality store “coisof”.
It is operated by favy, a company specialized in food marketing. Working together with Kuki Sangyo Corporation, a sesame manufacturer that works with Morinaga Milk Industry Co., Ltd. and the super rich sesame ice cream store “GOMAYAKUKI”, they managed to develop the world’s richest sesame soft cream which uses the best quality sesame. Kiku Sangyo Corporation, headquartered in Mie Prefecture Yokkaichi City, continues to provide sesame products since its foundation 132 years ago as a sesame maker.
The vision of wanting more people to know the deliciousness of sesame is the reason why they have started to develop sesame ice cream and soft cream.
On top of that, at coisof, a type of traditional sweet “Oiri” which is used as a dedicated gift in wedding ceremony since 400 years ago is added as topping, in the wish that it will fulfill the love.
That means, the “coi” in “coisof” has 2 meanings: love and rich taste.
The Coi soft cream has a really rich taste!
It seems feminine abilities can really improve with the pink-based shop interior.
The “Coi soft cream” topped with Oiri on the menu display.
The “Coi soft cream” topped with Oiri on the menu display.
3 flavors are available: white sesame, black sesame and mix.
This time, I ordered the mix to try both the white and black sesame.
Normally the dispenser of soft cream machine is star-shaped, but in coifos it is round shape, giving the soft cream a puffy feeling. Request for a topping of Oiri with golden ratio, and here, the mixed Coi soft cream is complete.
A very Harajuku-like pop look. When you put it in your mouth, wow…it spreads in your mouth…sesame! The combination of the milky and fragrant white sesame and thich and rich black sesame is fantastic. As this is soft cream, it has a creamy feeling compared to GOMAYAKUKI. The transience of the quickly melting Oiri is then another exquisite taste. The most common reaction when eating is said the shouting of one word - “Sesame!”. (In fact, I said the same too).
Enjoy the photo spots!
There are many photo spots in the store. Walls with hashtags and logos, a pop booth that imagines Oiri, etc. Of course, not only the Coi soft cream, you will also get to see the scene of girls taking photos with cute poses and enjoying themselves.
coisof
- Address: Shibuya-ku, Jingu-mae 1-8-24 OZ Harajuku Building 1F}
- TEL: 070-1185-1309
- (Coverage in January 2018)
Fukuda Miki
The deputy representative of OTONAMIE. OTONA MASTER.
She works as the secretary to a CEO office work center head in a company in Tokyo. A working adult as well as a student. Moved from Tokyo to Kuwana City, Mie Prefecture with her husband in 2014. Although it was sad, but the curiosity for the new place has grown. She falls in love in the charms of the place, as she is new to here.
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