Shinjuku's Kabukicho in Tokyo, also known as "the largest entertainment district in the East," is bustling with both Japanese locals and foreign visitors day and night. In such Kabukicho, a high-rise complex "Tokyu Kabukicho Tower" opened on April 14, 2023 (Friday). The hotel "HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel" is located on the 18th floor and floors 20 to 38. It is a stylish lifestyle hotel with good access near Shinjuku Station. In this article, we will introduce not only the basic information but also its charm and the secret of its popularity.
Pay attention to the wall art and the materials of the ceiling and walls that make you feel connected to the town
This hotel is located in Shinjuku Kabukicho, the largest entertainment district in Japan. It is a hotel with an excellent location, a 7-minute walk from the east exit of Shinjuku Station and a 1-minute walk from the south exit of Seibu Shinjuku Station.
One of the concepts of the hotel is "connecting with the town". For example, the wall leading from the reception to the guest room elevator displays wall art that makes you feel the history of Shinjuku, with a design that progresses from the front to the back. You can experience the changes in the town. Also, one of the features is the use of a special material that reflects light on the ceiling and walls near the windows of the guest rooms. At night, the neon lights of Kabukicho enter the guest rooms, and it seems that there is an intention to make you feel "connected to the town".
Another charm of the hotel is that you can immerse yourself in the lingering excitement and joy obtained from the various entertainment facilities within the "Tokyu Kabukicho Tower". On the 17th floor, a dining & bar floor "JAM17 DINING & BAR" connects the hotel and the city, it is developing collaboration projects with various entertainment facilities and making efforts to enjoy the culture of art and music born in the diverse city of "Shinjuku-Kabukicho" at the hotel.
Enjoy the view of Shinjuku from every room! Also features collaboration rooms with artists
The reception is on the 18th floor, and the guest rooms are on the 20th to 38th floors, with a total of 538 rooms. All rooms are arranged to go around the tower, so you can enjoy the view of Shinjuku from any room.
Rooms offered range from the compact yet functional Superior Room (21-22m²), where you can enjoy a stunning view from the window while relaxing in bed, to the Deluxe Room (25-28m²), the Garden Suite King with a large window over 6m wide that curves around the corner, and the Japanese Suite with a raised tatami area where you can lay out futons, which is particularly appealing to foreign visitors to Japan. The Japanese Suite can accommodate up to 6 people. If you are a group of 4, we recommend the Premier Suite King. In addition to the permanent king bed, you can set up two day beds.
One of the highlights is the GROOVE ROOM, a special guest room created in collaboration with artists. Three artists have each created three rooms, for a total of nine rooms. Among them, the "Kaihatsu Yoshiaki Artist Room/Cassette Tape" created by Yoshiaki Kaihatsu is particularly striking, with a wall covered in cassette tapes. You can listen to sounds that Kaihatsu actually collected in Shinjuku using the three boomboxes in the room. In the "Unfamiliar Presences: Room" created by Takuro Tamayama, there are trays with bread plates attached at a 90-degree angle in a space where the wall seems to have become the floor. The relationship between the floor, walls, and ceiling becomes ambiguous, giving you a sense of being in a kind of zero-gravity space.
Room Amenities and Drink Service with Attention to Detail
The amenities are environmentally friendly, with toothbrushes made of bamboo, toothpaste not in plastic tubes but in paper packaging, and razors also made of paper as assembly type. Included in the drink set is a drip bag style original coffee from Shinjuku's long-established coffee shop "Tajimaya Coffee Shop". The package features illustrations of the Tajimaya Coffee Shop character and the Tokyu Kabukicho Tower. In addition, all rooms are equipped with Bluetooth-compatible speakers, allowing you to experience the hotel brand "GROOVE", which signifies attractive music.
Dining restaurant, bar, and gelato shop also available
On the 17th floor, there is "JAM17 DINING & BAR" operated by the hotel, which includes one restaurant, one bar, and one gelato shop. It is designed with the concept of a new social place in the city that continues to emit new energy to the world while each person's sensibility intersects without being bound by stereotypes, like a jam session.
The restaurant "JAM17 DINING" features an open kitchen, providing a lively atmosphere. At the heart of the kitchen is a stone oven, where various dishes such as roasts and stews are cooked over a gentle strong fire.
We recommend the "Grilled Vegetables (7 types) sealed with umami in a 400℃ stone oven" available for both lunch and dinner, and the "Half Rack of Lightly Smoked NZ Lamb Grilled in a Stone Oven" available for dinner. The vegetables are fresh and delivered directly from the farm. We offer dishes using ingredients produced in the Kanto area, such as Miura vegetables from Kanagawa Prefecture. Guests staying at our hotel will have breakfast buffet style at "JAM17 DINING".
"JAM17 BAR" offers original cocktails supervised by "The SG Club", the first store in Japan by star bartender Shingo Gokan, who has won numerous awards worldwide. It has a unique selection of cocktails, such as the blue "Bullet Train" inspired by the Brad Pitt-starring "Bullet Train", and "Memories of a Geisha".
At "JAM17 GELATERIA", which offers gelato, you can enjoy unique flavors such as "Mango", which is naturally sweet without added sugar, "Pistachio", "Red Sweet Potato", and "Mulberry Tea", which has a bitterness and luxury feel using mulberry leaves (1 Scoop for 500 yen).
There is also a rooftop terrace with a giant vision and a bar counter, where collaborative events are sometimes held.
Convenient services are abundant! Even the laundry room is unique!
The reception on the 18th floor can handle multiple languages such as English, Chinese, and Korean. There is also an automatic check-in machine, and with the support of the staff, foreign tourists can easily check in and check out. In addition, they have introduced an autonomous delivery robot "Relay", which delivers items requested by guests to their rooms.
The "LAUNDRY & SUNDRY" on the 20th floor is not your typical laundry room. It is designed with the image of a bowling alley that was in this location before the hotel was built, making it very stylish - come and visit if you have time. There is also a vending machine. In addition, there are rooms with washing machines and dryers, which are great for long-term foreign residents, and rooms with microwaves.
On the 1st floor of "Tokyu Kabukicho Tower", there is a Yamato Transport delivery service that supports store pickup (last acceptance for same-day shipment is 18:00). It's also nice that they are open from 8 am to 8 pm. Also on the 1st floor, there is a limousine bus that goes directly to and from Haneda Airport and Narita Airport, so you can go directly from the airport to the hotel and from the hotel to the airport. "Tokyu Kabukicho Tower ~ Haneda Airport (Terminal 2)" takes about 1 hour and 15 minutes, and "Tokyu Kabukicho Tower ~ Narita Airport (Terminal 3)" operates in as little as 1 hour and 30 minutes.
The "GROOVE" part of the hotel name means a sense of being in rhythm and attractive music. It seems that they named it "GROOVE" to be wrapped in a "high feeling" that corresponds to each entertainment facility and Shinjuku/Kabukicho. The hotel's logo expresses the rhythm of Shinjuku city with a "record disc" and the diversity and various encounters that this city has with "various colors". Just knowing the hotel's concept and thoughts for guests will make your hotel stay more exciting!
Spot Information
- Name: HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel
- Address: 1-29-1, Kabukicho, Shinjuku-ku, Tokyo, 160-0021
- Access:
- 1 minute walk from Seibu Shinjuku Station on the Seibu Shinjuku Line
- 6 minutes walk from Shinjuku Nishiguchi Station on the Toei Oedo Line
- 7 minutes walk from Shinjuku Station on JR lines, Odakyu Line, Keio Line, Tokyo Metro Marunouchi Line
- 8 minutes walk from Shinjuku Sanchome Station on Tokyo Metro Marunouchi Line, Fukutoshin Line, Toei Shinjuku Line
- Check-in: 15:00
- Check-out: 11:00
- Languages: English, Chinese, Korean
- Official Website: https://www.panpacific.com/en/hotels-and-resorts/hotel-groove-shinjuku.html
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