Modification shops, which perform car remodeling and dressing up, will be the main character at the world’s largest custom car festival, Tokyo Auto Salon. From 2015 to 2017, visitors have exceeded 300,000 people for three consecutive years despite the short period of 3 days in January every year, and its presence exceeds the Tokyo Motor Show. In recent years, the attention in Asian countries is also increasing, where partnership events have also been held in Bangkok, Thailand and Beijing, China.
The passion “making what you want to create” attracts people
A lot of custom cars are exhibited every year at the Tokyo Auto Salon. Although there are various kinds, but it is easy to understand if you think that it can be classified into 4 genres which are “high performance”, “dress up”, “car body custom” and “car audio”.
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The reason why the auto salon has gained tremendous popularity lies in the maker shop of any genre is enthusiastic, and there are lots of models created with the spirit of making what you want to create. For example, cars aiming for high performance continue to increase year by year, and it is not unusual for modified cars that can exceed maximum power 1000 HP. Car audio specialty stores’ exhibition vehicles use dozens of speakers, and it is main stream that soundproof similar to luxury private jet is applied on the car body. Some of them cost 10 million Yen just for remodeling cost. You can easily meet these “best gems” if you come to the auto salon venue.
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The companions spice up the venue. And also talk show.
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The attraction of the Tokyo Auto Salon is not limited to cars. It is one of the specialties that companion girls in customized costumes stand at the exhibition booth, show smiles and show off dance.
There are a lot of talk shows by celebrities too. For example, in 2018, a popular Japanese racer who won the Indian 500 for the first time in a traditional American race, Takuma Sato, many notable players and car developers are planning to give a talk show at the venue.
Tokyo Auto Salon is spreading to Asia, including partnership events in Thailand and Beijing. In 2018, it will be held for 3 days from 12th to 14th January. FUN! JAPAN hopes to bring the atmosphere soon. Looking forward to it!
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