New Chitose Airport , Hokkaido's gateway to the skies, serves over 22 million passengers annually. It’s packed with shops offering Hokkaido-exclusive souvenirs guaranteed to delight visitors. While it’s tempting to lose track of time shopping, you probably don’t have unlimited hours to spare. That’s why we’ve selected some of the best and most delicious souvenirs you can buy at New Chitose Airport—all reflecting the essence of Hokkaido. Once you’ve finished your shopping, make the most of your remaining time at the airport’s amusement facilities, restaurants, or even its relaxing hot springs!
*If you purchase or book any products mentioned in this article, a portion of the sales may be returned to FUN! JAPAN.
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Where to Buy Souvenirs at New Chitose Airport
Souvenir shops at New Chitose Airport are scattered across several areas: before and after security in the Domestic Terminal, before and after security in the International Terminal, and within various connecting facilities. With over 100 stores in total, most of them are concentrated on the 2nd and 3rd floors of the Domestic Terminal Building, before passing through security.
Top 9 Recommended Souvenirs to Buy in Hokkaido
1. Shiroi Koibito
A beloved Hokkaido souvenir for over 45 years, "Shiroi Koibito" features delicate and crispy French-style langue de chat cookies sandwiching smooth chocolate. The golden-baked cookies pair perfectly with the original chocolate blend crafted specifically for this treat.
The name "Shiroi Koibito" (White Lovers) originates from a remark made by the founder while watching snow fall after a skiing trip, saying, "White lovers are falling from the sky." This charming story adds to the appeal of this sweet treat, which comes in two flavors: white chocolate and black chocolate. With box sizes ranging from 9 to 54 pieces, there's an option for any budget or group size.
- Price:
- 9 pieces (white) 777 yen
- 12 pieces (white) 1,036 yen
- 18 pieces (white) 1,555 yen
- 24 pieces (white) 2,073 yen
- 24 sheets (12 white, 12 black) 2,073 yen
- 36 pieces in a tin (White 27, Black 9): \3,456
- 54 pieces in a tin (White 36, Black 18): \5,184
*Availability may vary by store.
2. Shiroi Black Thunder
A Hokkaido-exclusive treat, "Shiroi Black Thunder" features cocoa biscuits and plain biscuits coated in creamy white chocolate made with select Hokkaido milk. In 2021, the recipe was updated to increase the chocolate volume by about 1.2 times, enhancing the rich milk flavor. The bittersweet cocoa biscuits and crispy texture create a perfect balance of flavors.
The filling contains browned butter oil, adding a toasty aroma and a richer, smoother taste. Its packaging, designed to evoke snowfall in Hokkaido, adds to its charm. Individually wrapped bite-sized pieces make it easy to share with others.
- Price:
- 10 bags 507 yen
- 16 bags 812 yen
- Standard 40 bags 1,846 yen
3. Jaga Pokkuru
Jaga Pokkuru is a classic souvenir from Hokkaido, made with 100% Hokkaido-grown potatoes. Hokkaido is renowned for producing delicious potatoes, and Jaga Pokkuru uses carefully selected potatoes of a specific size that best suits its unique production method. The crispy texture and authentic potato flavor are preserved by slicing the potatoes with their skins on.
Adding to its distinctive taste is salt from the Okhotsk Sea. This salt, derived from the brackish waters of Lake Saroma, is meticulously cooked to produce a mild, distinctly Hokkaido flavor.
- Price:
- 6 packs 680 yen
- 10 packs 1,100 yen
4. Hogaja
Hogaja is a fried rice cracker made by blending potato starch from Koshimizu Town, Hokkaido, with seafood from the Okhotsk Sea, creating a rich, savory flavor. With one bite, the flavors of scallops, squid, and pollock roe burst in your mouth. Despite its thinness, it offers a satisfying crunch, with a hint of spiciness from chili peppers that makes it hard to stop at just one.
Each pack contains individually wrapped servings of two crackers, making it easy to share with family and friends or enjoy a little at a time.
- Price: 2 crackers x 8 packs - 810 yen
5. OTARU Rue Ironai Fromage Cookies
"OTARU Rue Ironai Fromage" is a cookie version of the popular "Double Fromage" cake by LeTAO, a well-known confectionery shop from Otaru. It consists of two light and crispy coin-shaped langue de chat cookies sandwiching chocolate. The cookies are infused with mascarpone cheese and LeTAO's signature cream, just like their Double Fromage. Even the chocolate filling contains cheese.
For context, Double Fromage is a famous Hokkaido souvenir featuring two layers of cheesecake—baked and rare. This product captures the same balance of flavors through its cheese-infused cookies and chocolate.
- Price:
- 10 pieces 1,080 yen
- 18 pieces 1,944 yen
6. Danshaku Rusk
Danshaku Rusk is made from flakes of Hokkaido-grown Danshaku potatoes, blended with fragrant Hokkaido wheat flour and domestically produced butter to create a crispy sugar-butter flavored rusk. Ingredients include Hokkaido wheat flour, domestic butter, sugar, potato flakes (made with Hokkaido Danshaku potatoes), yeast, salt, lemon juice, and malt extract—no unnecessary additives, ensuring long shelf life for a thoughtful souvenir.
A special effort was made to maintain the natural whiteness of Danshaku potatoes during the baking process, resulting in a rusk that showcases both the color and flavor of the potato. Experience the richness of Hokkaido’s natural bounty with this delightful treat.
- Price: 5 pieces 810 yen
7. Hanabatake Farm Fresh Caramel Popcorn (Nama Caramel)
"Hanabatake Farm Fresh Caramel Popcorn (Nama Caramel)" features popcorn coated with Hanabatake Farm's signature fresh caramel. The popcorn is made using mushroom-shaped corn kernels that pop into a round shape, which is perfect for coating with cream. The corn is air-popped using a hot air method without oil, resulting in a crunchy exterior and a crispy interior.
The fresh caramel used for this popcorn is a popular product that put Hanabatake Farm on the map, known for its melt-in-your-mouth texture and rich flavor. Its main ingredients include fresh milk from Tokachi, Hokkaido, and specially selected Hokkaido cream. This popcorn offers a delightful balance of carefully crafted fresh caramel and popcorn.
- Price: 100g 430 yen
8. Hokkaido Limited Pringles: Scallop Butter Soy Sauce Flavor
Scallops are among Hokkaido's favorite seafood delicacies. "Hokkaido Limited Pringles: Scallop Butter Soy Sauce Flavor" captures the rich taste of scallops grilled with savory butter and soy sauce, creating a bold flavor in every bite of these shaped potato chips. They pair well with coffee, soft drinks, beer, or whiskey, making them ideal as a snack or drink accompaniment.
Sold in a convenient set of three 53g cans, they are perfect for sharing or savoring gradually during trips.
- Price: 3 cans (53g each) 756 yen
9. KIBANA
Named after "Kibana," a seasonal word symbolizing the sparkling diamond dust that appears in Asahikawa during winter, this treat is as special as its namesake. The batter, blended with almond powder, creates a light, crumbly texture.
The classic version features a layer of couverture white chocolate sandwiched between the biscuits. For a unique assortment, the "Kibana Petit Moisson" set offers three varieties: deep-flavored bitter chocolate and strawberry chocolate mixed with dried strawberries, in addition to the classic. With a shelf life of 60 days and suitability for room temperature storage, it makes an excellent souvenir for long trips.
- Price: 16 pieces 1,780 yen (tax included)
We have introduced nine exclusive Hokkaido souvenirs that you can only find here. However, with over 100 shops at New Chitose Airport, each offering a diverse lineup of souvenirs, there are still countless treasures waiting to be discovered. Among the many unique offerings, we recommend products that are made exclusively in Hokkaido or use local ingredients and materials. When visiting New Chitose Airport, be sure to find a souvenir that perfectly suits your taste!
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