Tokyo Tower is one of Tokyo’s most popular tourist spots, offering sightseeing, shopping, dining, and events. With many visitors from around the world, the range of souvenirs is extensive. In this article, we’ll introduce some delicious snack souvenirs you can take home as a memento of your Tokyo Tower visit.
Where Can You Buy Souvenirs at Tokyo Tower?
At the base of Tokyo Tower is a five-story commercial complex called "FOOT TOWN." Here, you’ll find an array of souvenir shops alongside cafes, restaurants, and entertainment facilities. From Tokyo Tower-exclusive sweets and snacks to ninja-themed goods, traditional Japanese crafts, ceramics, and jewelry, there’s a shop for every taste. On the Main Deck, you’ll also find a Tokyo Tower-operated shop where you can shop while enjoying panoramic views of the Tokyo skyline.
TOKYO TOWER OFFICIAL SHOP GALAXY（FOOT TOWN 3F）
This official shop, operated by Tokyo Tower, features a wide range of products, including sweets developed in collaboration with well-known Japanese and international brands, character-themed snacks, original Tokyo Tower goods, and stationery. Merchandise featuring Tokyo Tower’s official mascot, the "Noppon Brothers," is especially popular.
TOKIO333（FOOT TOWN 2F）
Located on the 2nd floor of FOOT TOWN, this spacious store offers a variety of Tokyo-themed snacks, Hello Kitty collaboration goods, and exclusive Tokyo Tower products. You’ll also find Tokyo Tower-themed phone straps, keychains, plush toys, and more, making it a popular spot for tourists from around the globe.
Tokyo Tower Official Shop "THE SKY" (Main Deck 2F)
This shop, which expanded its floor space after a 2019 renovation, features an elegant design with special colored glass exteriors. It offers a wide selection of sweets created with renowned brands, Tokyo Tower-exclusive plush toys, keychains, and more. On the Main Deck’s 1st floor, you can also purchase charms and ema (wooden plaques) from "Tower Daijingu Shrine," which is known for bringing luck in love and academic success.
8 Recommended Snack Souvenirs Available at Tokyo Tower
Not only should souvenir snacks taste great, but their appearance is equally important. Exclusive items that can only be bought at specific locations add a special touch to your purchase. Here, we introduce 8 delicious souvenirs you can find at "TOKIO333."
Tokyo Tower Chocolate Cake
This stylish cake features an elegant Tokyo Tower illustration on its packaging. The chocolate cake is baked to a soft yet firm texture, enriched with pieces of ganache for a decadent chocolate experience. It pairs perfectly with coffee or tea, but for an even more indulgent treat, try it with hot cocoa—it will envelop your taste buds in a world of chocolate.
The bite-sized pieces come individually wrapped, making them perfect for sharing or enjoying gradually. The individual packages come in chocolate brown and milk color, adding a lovely contrast when you open the box. This is an excellent choice if you want a souvenir that's both delicious and stylishly packaged.
- Price: 20 pieces 756 yen (tax included)
Tokyo Meika Hiyoko
This adorable chick-shaped confection, gazing up at the sky, has been loved for over 100 years. Made from a blend of specially milled wheat, fresh eggs, and granulated sugar, the soft dough encases a sweet bean and egg yolk filling.
The filling features carefully selected kidney beans and egg yolk, offering a soft texture that crumbles gently in the mouth and leaves a pleasant sweetness behind.
The Tokyo Tower-exclusive "Hiyoko" is available in two sizes: 3-piece and 5-piece sets. Both packages feature charming designs of the Tokyo Tower and the chick against a blue sky. In addition to the classic flavor, limited-edition seasonal varieties are also sold. While it pairs wonderfully with coffee and tea, it goes exceptionally well with Japanese green tea, especially matcha.
- Price: 3 pieces 594 yen (tax included), 5 pieces 837 yen (tax included)
Matcha Baumkuchen Rusk
This treat turns layers of baumkuchen cake into crispy rusk bites. Initially crunchy, they gradually become softer, creating an irresistible texture that keeps you coming back for more.
The package features a stylish design with a silhouette of Tokyo Tower in matcha green and pastel colors. The strong matcha flavor makes it a great souvenir that highlights Japanese tradition. It pairs beautifully with coffee, tea, or hot milk, transforming the flavor profile into a matcha latte-like experience.
- Price: 478 yen (tax included)
I went to the top of Tokyo Tower. Strawberry Mochi
The package design, featuring a beautifully lit-up Tokyo Tower alongside a juicy strawberry image, immediately signals a Tokyo Tower souvenir. Once opened, you’ll find small, pink mochi treats. With a soft, chewy texture and a gentle strawberry sweetness, they’re perfect for tea time. The chocolate-flavored mochi is another great option.
- Price: 319 yen (tax included)
Tokyo Tower Okaki (Rice Crackers)
These okaki rice crackers come in a tall box featuring a photo of the illuminated Tokyo Tower. Each individually wrapped cracker has a printed image of Tokyo Tower along with a trivia Q&A related to the landmark, making it a fun way to learn while snacking.
"Okaki" is a traditional Japanese rice snack made from glutinous rice, known for its savory flavor and crisp texture. While it pairs excellently with Japanese tea, it also makes a great companion to sweet drinks or alcoholic beverages like beer.
- Price: 600 yen (tax included)
Tokyo Tower Choco in Cookie
These cookies feature a printed image of Tokyo Tower and are filled with smooth chocolate. With a perfect balance between the crunchy exterior and the rich chocolate inside, they offer a delightful taste experience. Individually wrapped, they are easy to share with friends or pack as a snack while traveling. Enjoy them with coffee, tea, or even a latte or hot chocolate.
- Price: 389 yen (tax included)
Tokyo Tower Choco Creem Castella
This treat consists of fluffy castella cake filled with chocolate cream, creating a perfect harmony of soft texture and rich chocolate flavor.
The packaging showcases a beautifully lit Tokyo Tower, and when two boxes are placed side by side, they form the kanji for "Tokyo" as a playful design element. A variant featuring a daytime Tokyo Tower design, called "Tokyo Tower Castella Yaki with Custard Cream," is also recommended.
- Price: 4 pieces 310 yen (tax included)
Tokyo Tower Caramel
This product includes five small cube-shaped boxes (approximately 2.5 cm per side), each containing two pieces of caramel. A Tokyo Tower-exclusive product, the packaging features not only Tokyo Tower but also its beloved twin mascots, the "Noppon Brothers."
Perfect as a souvenir or as a quick treat during your trip, the caramels offer a slow-melting, simple sweetness. Available at the "Tokyo Tower Official Shop THE SKY" on the Main Deck, 2nd floor.
- Price: 10 tablets 280 yen (tax included)
From cakes and traditional sweets to rusks, cookies, and rice crackers, we’ve introduced a variety of Tokyo Tower-exclusive souvenirs available at "TOKIO333." There are even more items to explore at this shop, so after taking in the magnificent views and experiences at Tokyo Tower, be sure to enjoy shopping like a treasure hunt!
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