The popular Hokkaido store Daimaru Sapporo has released its ranking of best-selling items in the underground "Hoppe Town" market for the first half of 2024. Sales figures are based on data from January to June 2024. *Sales figures are based on data from January to June 2024.
Let's take a look at the most popular Hokkaido and Sapporo souvenirs!
Ranking of "Only-Available-at-Daimaru Sapporo" Products
1st Place: Rokon-yaki (Sazae Tokachi Daimyo)
The adorable "Rokon-yaki" features the iconic Pokémon "Vulpix" (Rokon in Japanese), a character beloved in Hokkaido. Its charming design makes it almost too cute to eat, especially for Pokémon fans! The filling includes a rich, subtly sweet red bean paste made from Tokachi-grown azuki beans, offering a taste that reflects the natural richness of Hokkaido. Plus, the silky milk cream filling, made from Hokkaido’s premium milk, melts delicately in the mouth, adding an extra touch of indulgence.
"Rokon-yaki" Vulpix (Red Bean & Butter)
Price: ¥250 each (tax included)
- Units sold: 17,556
2nd Place: Tamago Cheese (Kamayaki)
Tamago Cheese
Price: ¥230 each (tax included)
- Units sold: 16,000
3rd Place: Tigres North White (Gateau Festa Harada)
A Hokkaido-exclusive, Tigres North White features a creamy white chocolate dough enriched with Hokkaido cream and baked with macadamia nuts for a delightfully nutty flavor. It is finished with a smooth layer of white chocolate sauce, resulting in a taste that is both rich and mellow.
Tigress North White Simple Box
Price: 3 pieces for ¥918 (tax included)
- Units sold: 13,310
4th Place: Hokkaido Shrimp Broth (Kayanoya)
This broth mix combines fragrant, flavorful Hokkaido shrimp with top-quality kelp and scallop to create a refined taste.
Perfect not only for traditional Hokkaido dishes like Ishikari Soup but also for everyday cooking, adding a luxurious depth of flavor.
Hokkaido Shrimp Broth
- Price: ¥1,512 (tax included)
- Units sold: 9,600
5th Place: Small Happiness (Sabléya)
Small Happiness (12 pieces)
Units sold: 7,343
- Price: ¥1,080 (tax included)
Spotlight! New Classic Souvenirs Available Only at Daimaru Sapporo
Niseko Maple Butter
With a taste that captures the essence of its ingredients, Niseko Maple Butter is designed to leave you wanting “just one more.” Enjoy the lingering flavor and smooth finish of this new product that reflects the bountiful nature and pioneering spirit of Hokkaido!
Niseko Maple Butter (8 pieces)
- Price: ¥1,188 (tax included)
Lupicia
A rich blend of Assam tea infused with real vanilla beans, perfect for pairing with Western-style sweets like cakes. The sweet vanilla aroma enhances the bold taste, making it ideal for a creamy milk tea.
"Vanillons" Tea (50g tin)
- Price: ¥1,150 (tax included)
Daimaru Sapporo’s "Fresh Sweets" Sales Ranking
1st Place: Nama Northman (Senshuan)
This classic Hokkaido treat features sweet azuki bean paste wrapped in a flaky pastry. "Nama Northman" reimagines the classic Northman by adding fresh cream, marking an exciting new step for Senshuan.
Nama Northman (4 pieces)
Units sold: 99,600
- Price: ¥980 (tax included)
2nd Place: Skewered Soy Sauce Dango (Ikkyu Daifukudo)
A long-established wagashi shop in Hokkaido with over 100 years of history, Ikkyu Daifukudo makes its dango not from rice flour, but by carefully pounding locally grown uruchi rice.
Skewered Soy Sauce Dango
Units sold: 74,250
- Price: ¥129 per stick (tax included)
3rd Place: Custard Pudding (Morozoff)
Morozoff’s most popular pudding is smooth and delicately rich, thickened with eggs to preserve the natural goodness of the ingredients.
Custard pudding
Units sold: 24,898
- Price: ¥356 each (tax included)
4th Place: Double Fromage (LeTAO)
Famous as the “signature LeTAO cheesecake,” the Double Fromage blends LeTAO's special cream made from Hokkaido milk with carefully selected cheeses from around the world. The baked cheese layer offers a robust flavor, while the rare cheese layer is creamy and rich.
Double Fromage
Units sold: 17,550
- Price: ¥475 per slice
5th Place: Croquant Chou Zakuzaku (Kinotoya)
This crispy choux pastry is filled with a special custard cream, offering a crunchy texture and rich flavor.
Croquant Chou Zakuzaku
Units sold: 14,938
- Price: ¥237 each (tax included)
Daimaru Sapporo’s "Baked Goods" Sales Ranking
1st Place: Premium Senju Senbei (Kogetsu)
Made with a blend of premium Japanese wheat flour, "Takakasa," the Senju Senbei offers a delightfully crispy texture that melts in your mouth. The sugar cream filling has a gentle sweetness, enriched by condensed milk for a deeper, richer flavor, while granulated sugar in the batter provides just the right amount of crunch.
Premium Senju Senbei (Kogetsu)
Units sold: 63,000
- Price: ¥172 each (tax included)
2nd Place: Fukuwatari Senbei (Soka Genkichoan)
With an aroma that fills the senses, this crisp senbei melts in the mouth, followed by a rich cream filling. The beautifully packaged senbei also makes an excellent gift.
Fukuwatari Senbei (Soka Genkichoan)
Units sold: 20,000
- Price: ¥194 each (tax included)
3rd Place: An Butter (Butter no Itoko)
Made with premium butter crafted from fresh milk in Nasu, this An Butter flavor is exclusively available in Hokkaido!
An Butter (Hokkaido Exclusive)
Units sold: 16,000
- Price: ¥972 (3 pieces, tax included)
4th Place: Baume Kuchen - Fairy Forest (Kitakaro)
"Fairy Forest" Baumkuchen is carefully baked on a traditional oak spindle wrapped with paper. Kitakaro’s unique oven and close attention to temperature, thickness, and doneness by skilled artisans make this baumkuchen unforgettable for its moist texture.
Baume Kuchen - Fairy Forest
Units sold: 15,983
- Price: ¥170 each (tax included)
5th Place: Anbatasan (Ryugetsu)
An Butasan sandwiches Tokachi-produced azuki beans and rich butter cream between a crisp, moist sable cookie. Try it chilled for a refreshing crunch, right away for the freshest texture, or after a few days for a softer, butter-infused sable experience.
Anbatasan
- Units sold: 14,000
- Price: ¥150 each (tax included)
Daimaru Sapporo’s "Deli" Sales Ranking
1st Place: Tako Chibi Inari (Mameda)
Specialty inari sushi shop Mameda offers Tako Chibi Inari, which looks just like a takoyaki! Filled with octopus, pickled ginger, sesame seeds, and edamame, it’s as close to the real takoyaki taste and texture as inari gets.
Tako Chibi Inari
Units sold: 117,909
- Price: ¥108 each
2nd Place: Hiraten (Kamaei)
A simple fish cake made purely from surimi, Hiraten can be enjoyed as is, in stir-fries, or with soy sauce and wasabi. For a creative twist, try it with mayonnaise and a sprinkle of chili pepper.
Hiraten
Units sold: 117,000
- Price: ¥226 each (tax included)
3rd place: Chicken Wing Dumplings (Tenten)
These juicy gyoza maintain the rich, plump flavor of chicken wings. The perfect combination of meat and gyoza filling makes for a hearty snack!
Chicken Wing Dumplings
Units sold: 36,242
- Price: ¥394 per 100g (tax included)
4th Place: Pork Skewers (Nakamuraya)
Units sold: 35,000
- Price: ¥210 each
5th Place: Bite-Sized Fillet Cutlet (Isen)
Units sold: 22,000
- Price: ¥310 each (tax included)
Daimaru Sapporo’s "Bento" Sales Ranking
1st Place: 2-Flavor Kimbap Bento (Chimsai-Kan)
From the Korean deli brand "Chimsai-Kan," this bento features two varieties of Korean-style sushi rolls (kimbap), as well as savory Korean pancakes (jeon) and other side dishes for a filling, satisfying meal. Priced at under ¥1,000, it’s also a fantastic value!
2-Flavor Kimbap Bento
Units sold: 16,500
- Price: ¥990 (tax included)
2nd Place: Yurinchi Chicken & Fried Rice Plate (Canton Kitchen)
This plate offers juicy yurinchi chicken with a sweet and spicy sauce over a generous serving of fried rice, making it a satisfying choice for dinner or a hearty snack.
Yurinchi Chicken & Fried Rice Plate
Units sold: 8,000
- Price: ¥680 (tax included)
3rd Place: Domestic Beef Shigure 2-Tier Bento (Matsuoka)
Matsuoka’s most popular bento, featuring tender, sweet-savory simmered domestic beef over rice, along with handmade side dishes like simmered vegetables and shrimp tempura. It’s a generous, flavorful meal.
Domestic Beef Shigure 2-Tier Bento
Units sold: 6,675
- Price: ¥1,404 each (tax included)
4th Place: Chicken & Vegetables in Black Vinegar (Yonehachi)
Units sold: 5,600
- Price: ¥1,144 each (tax included)
5th Place: Addictive Tare Zangi (NOUKANOMUSUKO)
Units sold: 5,500
- Price: ¥730 each (tax included)
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