Complete Guide to "LAOX Grand Stage": Cosmetics, Souvenirs, Electronics, and More

LAOX Grand Stage 東京 新宿

A new flagship store, "LAOX Grand Stage," opened in Tokyo’s Shinjuku on September 25, 2024! In this guide, we’ll take an in-depth look at this new store, showcasing its unique product offerings by floor and highlighting the wide range of items available.

What is "LAOX Grand Stage"?

LAOX Grand Stage 東京 新宿

"LAOX Grand Stage" is a flagship store by Laox, aiming to bring Japan's valuable products and services to the world. Spanning three floors, each level has a distinct theme, with corresponding products and services designed to fit that theme.

All purchases made at this store are duty-free. You can find everything from watches, jewelry, cosmetics, beauty appliances, and pharmaceuticals to snacks and Japanese souvenirs—all in one place with the convenience of duty-free shopping!

Additionally, the store is open from 11 AM to 11 PM, making it a great place for late-night shopping after dinner.

【1F】 Luxe Black Stage (Watches, Jewelry, and Luxury Goods)

LAOX Grand Stage 東京 新宿 ジュエリー 時計

"Luxe Black Stage" is the premium floor that offers a carefully curated selection of luxury watches and accessories. With the theme "For those who appreciate true value," this space is dedicated to high quality and sophistication, creating a luxurious shopping atmosphere that exudes a sense of richness.

LAOX Grand Stage 東京 新宿 時計

Watches are predominantly from renowned Japanese brands, including Seiko’s Prospex and Astron collections, as well as CASIO’s G-SHOCK and BABY-G.

LAOX Grand Stage 東京 新宿 サングラス

The selection also features luxury sunglasses, such as Ray-Ban.

LAOX Grand Stage 東京 新宿 ジュエリー
LAOX Grand Stage 東京 新宿 ジュエリー

Additionally, the floor hosts a brand store for Chow Tai Fook, a leading jewelry retailer based in Hong Kong. If you consult with the staff, they’ll gladly show you the actual pieces up close.

【2F】 Radiance Green Stage(Cosmetics, Pharmaceuticals, Health Foods, Beauty Appliances, and Seasonal Items)

LAOX Grand Stage 東京 新宿 化粧品

The "Radiance Green Stage" is dedicated to the theme of "Beauty and Wellness," offering a curated selection of cosmetics, beauty appliances, health foods, and more.

LAOX Grand Stage 東京 新宿 パナソニック
LAOX Grand Stage 東京 新宿 YAMAN

When it comes to beauty appliances, the latest devices from top Japanese manufacturers like Panasonic and YAMAN are on display. You can examine the actual products in person, allowing you to see their color and texture before making a purchase.

LAOX Grand Stage 東京 新宿 電気シェーバー

The store offers a wide range of men’s grooming products, including shaving kits and electric toothbrushes.

LAOX Grand Stage 東京 新宿 コスメ
LAOX Grand Stage 東京 新宿 コスメ

In the cosmetics section, you’ll find shelves packed with popular skincare items such as sunscreen, face masks, serums, as well as makeup products like mascara and lipsticks. All the trending items in Japan are readily available, making it a convenient one-stop shop without the need to visit multiple drugstores.

LAOX Grand Stage 東京 新宿 コスメ

Skincare sets with traditional Japanese cherry blossom packaging make for great souvenirs.

LAOX Grand Stage 東京 新宿 香水

The fragrance selection is extensive, featuring popular brands like Chloé, Coach, and Jimmy Choo.

LAOX Grand Stage 東京 新宿 医薬品

For pharmaceuticals, the lineup is impressive, offering cold medicine, digestive aids, pain relief patches, and supplements, rivaling any major drugstore. You’ll find classic items like Pabron Gold A and Cabagin Kowa among the selection.

LAOX Grand Stage 東京 新宿 医薬品

At the consultation counter, registered pharmaceutical sales staff are available to recommend the best medications based on your symptoms or needs. Many of the staff members speak English, Chinese, or Japanese, so don’t hesitate to ask for advice.

【3F】 Japanique Red Stage (Food, Alcohol, Folk Crafts, Traditional Crafts, Japanese Goods)

LAOX Grand Stage 東京 新宿 お土産 お菓子

Japanique Red Stage is a floor dedicated to souvenirs and traditional crafts from Japan. It features a curated selection of exceptional Japanese products, offering a glimpse into the country’s profound culture and masterful craftsmanship.

LAOX Grand Stage 東京 新宿 お土産 お菓子
LAOX Grand Stage 東京 新宿 お土産 お菓子

As you ascend the escalator, you’ll be greeted by a special corner showcasing famous confectioneries and culturally-inspired souvenirs from different regions of Japan. Bonsai trees and samurai armor add to the distinctly Japanese atmosphere.

LAOX Grand Stage 東京 新宿 お土産 お菓子 抹茶
LAOX Grand Stage 東京 新宿 お土産 お菓子 いちご

The selection of sweets includes popular flavors like strawberry and matcha. Simply browsing through the beautifully designed and colorful packaging is a delightful experience.

LAOX Grand Stage 東京 新宿 お土産 お菓子
LAOX Grand Stage 東京 新宿 お土産 お菓子

The range of snacks spans from affordable items perfect for sharing to more luxurious gifts, making it easy to find something for every occasion. Instead of picking up last-minute souvenirs at a convenience store, shop at LAOX Grand Stage where you can also enjoy tax-free savings.

LAOX Grand Stage 東京 新宿 お土産 お菓子 北海道

Famous souvenirs like Hokkaido’s famous "Shiroi Koibito" and "Jaga Pokkuru," which are widely known overseas, are also available. Additionally, you can find local specialty gifts from Kyoto, Osaka, and Tokyo, giving you access to regional products without having to visit each destination.

LAOX Grand Stage 東京 新宿 お土産 お菓子

Sweets featuring iconic Japanese characters like Hello Kitty, Kuromi, Doraemon, and Pokémon are a staple, and they remain popular choices for souvenirs.

LAOX Grand Stage 東京 新宿 ウイスキー お土産
LAOX Grand Stage 東京 新宿 ウイスキー お土産

A wide selection of whisky is available, including premium brands such as Yamazaki, Hakushu, and Hibiki. Since buying alcohol at airport duty-free shops can increase your baggage weight, it’s recommended to purchase bulky liquor items during your stay in Japan.

LAOX Grand Stage 東京 新宿 お土産 伝統工芸品

As for traditional crafts, there are plenty of charming figurines perfect as souvenirs, such as Daruma dolls, Maneki Neko (lucky cats), and Shigaraki Tanuki (raccoon dogs).

LAOX Grand Stage 東京 新宿 炊飯器 家電
LAOX Grand Stage 東京 新宿 電気ポット 家電

You’ll also find home electronics like rice cookers and electric kettles, essential appliances for every household. Don’t hesitate to ask the staff about performance differences and personal preferences.

LAOX Grand Stage 東京 新宿 伝統工芸品
LAOX Grand Stage 東京 新宿 伝統工芸品

Additionally, Japan's regional traditional crafts, such as Edo Kiriko glassware from Tokyo and Nanbu Tekki ironware from Iwate, are available. You’ll also find premium stainless steel mugs from Tiger Corporation, featuring designs inspired by delicate Japanese textiles.

LAOX Grand Stage 東京 新宿 スーツケース
LAOX Grand Stage 東京 新宿 バックパック トラベルグッズ

For travelers, there are also practical items like suitcases, backpacks, and portable chargers. Be sure to check if you need anything before heading home to make your journey smooth.

LAOX Grand Stage 東京 新宿 Wi-Fi 充電器

The third floor also offers free amenities, including a water dispenser, smartphone charging rentals, and Wi-Fi rentals.

LAOX Grand Stage 東京 新宿 外観

From luxury watches and jewelry to cosmetics, pharmaceuticals, electronics, and traditional crafts, LAOX Grand Stage provides a one-stop shopping experience. Enjoy gathering Japan’s most popular items in a sophisticated atmosphere.

LAOX Grand Stage Shinjuku East Store Details

  • Location: Inoyama Kogyo Building, 3-18-5 Shinjuku, Shinjuku-ku, Tokyo
  • Nearest Station: About a 3-minute walk from Tokyo Metro Shinjuku Sanchome Station or JR Shinjuku Station
  • Opening Date: Wednesday, September 25, 2024
  • Business Hours: 11:00 AM to 11:00 PM
  • Phone Number (Japanese): 03-6384-1758
  • Store Area: Approximately 239㎡
  • Products: Watches, jewelry, branded goods, cosmetics, pharmaceuticals, health foods, beauty appliances, food, folk crafts, kitchen appliances, and more
  • Store Information: https://laox-globalretailing.co.jp/laox_store/

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