A new flagship store, "LAOX Grand Stage," opened in Tokyo’s Shinjuku on September 25, 2024! In this guide, we’ll take an in-depth look at this new store, showcasing its unique product offerings by floor and highlighting the wide range of items available.
What is "LAOX Grand Stage"?
"LAOX Grand Stage" is a flagship store by Laox, aiming to bring Japan's valuable products and services to the world. Spanning three floors, each level has a distinct theme, with corresponding products and services designed to fit that theme.
All purchases made at this store are duty-free. You can find everything from watches, jewelry, cosmetics, beauty appliances, and pharmaceuticals to snacks and Japanese souvenirs—all in one place with the convenience of duty-free shopping!
Additionally, the store is open from 11 AM to 11 PM, making it a great place for late-night shopping after dinner.
【1F】 Luxe Black Stage (Watches, Jewelry, and Luxury Goods)
"Luxe Black Stage" is the premium floor that offers a carefully curated selection of luxury watches and accessories. With the theme "For those who appreciate true value," this space is dedicated to high quality and sophistication, creating a luxurious shopping atmosphere that exudes a sense of richness.
Watches are predominantly from renowned Japanese brands, including Seiko’s Prospex and Astron collections, as well as CASIO’s G-SHOCK and BABY-G.
The selection also features luxury sunglasses, such as Ray-Ban.
Additionally, the floor hosts a brand store for Chow Tai Fook, a leading jewelry retailer based in Hong Kong. If you consult with the staff, they’ll gladly show you the actual pieces up close.
【2F】 Radiance Green Stage(Cosmetics, Pharmaceuticals, Health Foods, Beauty Appliances, and Seasonal Items)
The "Radiance Green Stage" is dedicated to the theme of "Beauty and Wellness," offering a curated selection of cosmetics, beauty appliances, health foods, and more.
When it comes to beauty appliances, the latest devices from top Japanese manufacturers like Panasonic and YAMAN are on display. You can examine the actual products in person, allowing you to see their color and texture before making a purchase.
The store offers a wide range of men’s grooming products, including shaving kits and electric toothbrushes.
In the cosmetics section, you’ll find shelves packed with popular skincare items such as sunscreen, face masks, serums, as well as makeup products like mascara and lipsticks. All the trending items in Japan are readily available, making it a convenient one-stop shop without the need to visit multiple drugstores.
Skincare sets with traditional Japanese cherry blossom packaging make for great souvenirs.
The fragrance selection is extensive, featuring popular brands like Chloé, Coach, and Jimmy Choo.
For pharmaceuticals, the lineup is impressive, offering cold medicine, digestive aids, pain relief patches, and supplements, rivaling any major drugstore. You’ll find classic items like Pabron Gold A and Cabagin Kowa among the selection.
At the consultation counter, registered pharmaceutical sales staff are available to recommend the best medications based on your symptoms or needs. Many of the staff members speak English, Chinese, or Japanese, so don’t hesitate to ask for advice.
【3F】 Japanique Red Stage (Food, Alcohol, Folk Crafts, Traditional Crafts, Japanese Goods)
Japanique Red Stage is a floor dedicated to souvenirs and traditional crafts from Japan. It features a curated selection of exceptional Japanese products, offering a glimpse into the country’s profound culture and masterful craftsmanship.
As you ascend the escalator, you’ll be greeted by a special corner showcasing famous confectioneries and culturally-inspired souvenirs from different regions of Japan. Bonsai trees and samurai armor add to the distinctly Japanese atmosphere.
The selection of sweets includes popular flavors like strawberry and matcha. Simply browsing through the beautifully designed and colorful packaging is a delightful experience.
The range of snacks spans from affordable items perfect for sharing to more luxurious gifts, making it easy to find something for every occasion. Instead of picking up last-minute souvenirs at a convenience store, shop at LAOX Grand Stage where you can also enjoy tax-free savings.
Famous souvenirs like Hokkaido’s famous "Shiroi Koibito" and "Jaga Pokkuru," which are widely known overseas, are also available. Additionally, you can find local specialty gifts from Kyoto, Osaka, and Tokyo, giving you access to regional products without having to visit each destination.
Sweets featuring iconic Japanese characters like Hello Kitty, Kuromi, Doraemon, and Pokémon are a staple, and they remain popular choices for souvenirs.
A wide selection of whisky is available, including premium brands such as Yamazaki, Hakushu, and Hibiki. Since buying alcohol at airport duty-free shops can increase your baggage weight, it’s recommended to purchase bulky liquor items during your stay in Japan.
As for traditional crafts, there are plenty of charming figurines perfect as souvenirs, such as Daruma dolls, Maneki Neko (lucky cats), and Shigaraki Tanuki (raccoon dogs).
You’ll also find home electronics like rice cookers and electric kettles, essential appliances for every household. Don’t hesitate to ask the staff about performance differences and personal preferences.
Additionally, Japan's regional traditional crafts, such as Edo Kiriko glassware from Tokyo and Nanbu Tekki ironware from Iwate, are available. You’ll also find premium stainless steel mugs from Tiger Corporation, featuring designs inspired by delicate Japanese textiles.
For travelers, there are also practical items like suitcases, backpacks, and portable chargers. Be sure to check if you need anything before heading home to make your journey smooth.
The third floor also offers free amenities, including a water dispenser, smartphone charging rentals, and Wi-Fi rentals.
From luxury watches and jewelry to cosmetics, pharmaceuticals, electronics, and traditional crafts, LAOX Grand Stage provides a one-stop shopping experience. Enjoy gathering Japan’s most popular items in a sophisticated atmosphere.
LAOX Grand Stage Shinjuku East Store Details
- Location: Inoyama Kogyo Building, 3-18-5 Shinjuku, Shinjuku-ku, Tokyo
- Nearest Station: About a 3-minute walk from Tokyo Metro Shinjuku Sanchome Station or JR Shinjuku Station
- Opening Date: Wednesday, September 25, 2024
- Business Hours: 11:00 AM to 11:00 PM
- Phone Number (Japanese): 03-6384-1758
- Store Area: Approximately 239㎡
- Products: Watches, jewelry, branded goods, cosmetics, pharmaceuticals, health foods, beauty appliances, food, folk crafts, kitchen appliances, and more
- Store Information: https://laox-globalretailing.co.jp/laox_store/
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