Sho Hirano of Number_i, the image character for "Liquid Muhi S" and "Muhi Alpha EX Series". The new TV commercials for Liquid Muhi S "Our Summer is Liquid Muhi S." and Muhi Alpha EX Series "Extreme Strength." are currently being aired on Japanese television.
In the new TV commercial, Sho Hirano appears for the first time in two years, playing the role of a protagonist returning to his hometown. In the "Our Summer is Liquid Muhi S" episode, you can see Hirano in a white T-shirt and sandals, interacting naturally with Yurito Mori, who plays the role of a nephew wearing a straw hat and carrying a bug cage and a bug net. You can also see Hirano caring for his nephew in his "big brother" role. In the "Extreme Strength" episode, Hirano, dressed in outdoor wear, goes through the forest, climbs the mountain, and expresses his thoughts and emotions with various expressions as he aims for the spectacular view from the summit.
Sho Hirano Appears! TV Commercial Story
Liquid Muhi S TV Commercial "Our Summer is Liquid Muhi S" Episode
Hirano-san and his nephew Mori-san walk along a nature-rich path near their hometown after playing with his nephew. Hirano rolls up the sleeves of his white T-shirt and applies "Liquid Muhi S" to his upper arm that was bitten by a bug. Mori, who doesn't want to be separated from Hirano who is about to go home, sulks, but Hirano behaves cheerfully while sensing such lonely feelings. When Hirano sees Mori scratching his shoulder and offers to use "Liquid Muhi S", Mori sulks and says, "I'm not bitten!" This commercial is impressive for its nostalgic atmosphere and the amusing interaction between the protagonist and his nephew.
Muhi Alpha EX Series TV Commercial "Extreme Strength" Episode
Dressed in outdoor wear, Hirano-san powerfully climbs the mountain through the rugged forest lined with trees, aiming for the summit with "Liquid Muhi Alpha EX". Upon reaching the summit, he applies "Liquid Muhi Alpha EX" to his forearm that was bitten by a bug, and takes the final step. This is a commercial where Mr. Hirano shows his unique expression while looking at the breathtaking view in front of him, feeling something in his heart.
New TVCM Overview
TVCM Title: Liquid Muhi S "Our Summer, Liquid Muhi S." (15 seconds)
- Cast: Sho Hirano, Yurito Mori
- Air Date: Sequentially from May 7, 2024 (Tue)
- Broadcast Area: Nationwide
TVCM Title: Muhi Alpha EX Series "Extreme Strength." (15 seconds)
- Cast: Sho Hirano
- Air Date: Sequentially from May 7, 2024 (Tue)
- Broadcast Area: Nationwide
Outdoor advertisements posted at JR Shinjuku Station and JR Shibuya Station in Tokyo
From May 6th (Mon) to May 12th (Sun), outdoor advertisements were posted at the "Shinjuku Wall 456 Premium+" at JR East Shinjuku Station, and at the "Hachiko Board", "Hachiko Board 2", and "Hachiko Board 3" at JR East Shibuya Station. *Please refrain from inquiring at the station or to station staff.
Shinjuku Wall 456 Premium+
Shibuya Hachiko Board
This time, the new TVCM for Liquid Muhi S "Our Summer is Liquid Muhi S." and Muhi Alpha EX series "Extreme Strength." were symbolically displayed with various graphics.
Outdoor Advertising Overview
- Location: JR East Shinjuku Station "Shinjuku Wall 456 Premium+", JR East Shibuya Station "Hachiko Board", "Hachiko Board 2", "Hachiko Board 3"
- Appearance: Shō Hirano
- Posting period: May 6, 2024 (Mon) - May 12, 2024 (Sun)
TVCM Shooting Episode
Liquid Muhi S TVCM "Our Summer is Liquid Muhi S."
In a commercial with a nostalgic finish, he plays the role of a big brother returning to his hometown. The two, who are meeting for the first time, exchange greetings before the shooting begins. During the shoot, there were several instances where Hirano-san gently spoke to Mori-san, even off-camera. Just before the shooting started, he casually asked, "Did you practice?" Upon learning that Mori-san was fully prepared, he joked, "I'm the only one who's not perfect!" and lightened the mood on the set.
Even when the camera was not rolling, they were whispering and chatting amiably. Throughout, you could catch glimpses of Hirano's friendly personality as he constantly paid attention to Mori, played with him, and spoke to him in a gentle voice to ensure he didn't feel anxious or bored. Hirano's considerate behavior was quite impressive.
In addition, for the web video shoot, scenes were filmed of the two sitting on a bench blowing bubbles, and lying on tatami mats playing word chain game. It seemed like it had been a while since Hirano had blown bubbles, but he invited Mori to join him, playfully popping Mori's bubbles, and competing to see who could blow the furthest. Even when the camera was not rolling, the two were constantly playing together, which was quite memorable. In the tatami scene where they were playing word chain game while lying down, laughter could be heard from the set after the cut, and the shoot proceeded in a relaxed atmosphere.
Muhi Alpha EX Series TVCM "Pursue Strength."
In the TV commercial for the "Muhi Alpha EX Series", Mr. Hirano, dressed in outdoor wear, powerfully climbs a mountain through the forest, aiming for the spectacular view from the summit. There's also a scene where he gets bitten by a bug and applies "Liquid Muhi Alpha EX" to his forearm! During the shooting of the "Muhi Alpha EX Series", there were various changes in his expressions. Whether being blown by the wind or basking in the sunset, Mr. Hirano was simply beautiful in every scene, making for a picturesque sight. Keep an eye out for scenes where he shows various expressions in front of the stunning view!
Within a luxurious mountain trail set made abundantly with real wood, Mr. Hirano, who moves forward dodging the trees, seems as if he is really climbing a mountain trail. In the scene where he views the scenery from the mountain top, he quickly understands the director's request and expresses it on his face. Hirano-san was praised by the director as "As expected, you're good at this."
Interview with Sho Hirano
Q. How was it on the set of "Liquid Muhi S", which is your first in two years?
It was fun. All the staff were really kind and welcoming, it was a very friendly set, and although it was my first time meeting Yurito (who plays my nephew), he was incredibly cute and filming with him was healing.
Q. The concept of the commercial is "Our summer is Liquid Muhi S." Could you tell us what you would like to try this summer, Hirano-san?
I really want to go "bug catching"! I have a lot of older friends, so I want them to take me to a forest full of stag beetles and catch them!
Q. In the commercial for "Liquid Muhi S" where the protagonist goes home, could you tell us something you always do when you go back to your hometown, Aichi?
I don't really have anything I "always" do. But if I had to say something I do frequently, it would be eating hitsumabushi and, do you know "gohemochi"? It's a type of mochi, and there's a place near my hometown that I've been going to since I was in elementary school. I go there quite often to eat.
Q. In the commercial for the "Muhi Alpha EX Series", the protagonist finds a breathtaking view at the top of a mountain. Could you tell us about the most breathtaking view you've ever seen or experienced?
My hometown is in the forest. You have to go up a bit of a hill, but the view of my hometown from the top of that mountain is probably it. Before I went to Tokyo, I went there once and made a promise to myself that I would work hard and come back here. So, with all the memories, that view from the top of the forest is probably my No.1 breathtaking view.
Q. Could you please give a message to everyone?
I'm Sho Hirano, who will be appearing in the commercials for "Liquid Muhi S" and "Muhi Alpha EX Series". I hope that with these two products, everyone can have a wonderful summer.
Product Overview
Liquid Muhi S2a
- Suggested Retail Price: 858 yen (tax included)
- Pharmaceutical Classification: Category II OTC Drug
- Content: 50mL
- Indications: Itching, insect bites, dermatitis, rash, urticaria, eczema, frostbite, heat rash
- Dosage & Administration: Apply an appropriate amount to the affected area several times a day
Liquid Muhi Alpha EX
- Suggested Retail Price: 1,320 yen (tax included)
- Pharmaceutical Classification: Category II OTC Drug
- Content: 35mL
- Indications: Insect bites, itching, eczema, dermatitis, rash, urticaria, heat rash
- Dosage & Administration: Apply an appropriate amount to the affected area several times a day
Muhi Alpha EX
- Suggested Retail Price: 1,320 yen (tax included)
- Pharmaceutical Classification: Category II OTC Drug
- Content: 15g
- Indications: Insect bites, itching, eczema, dermatitis, rash, urticaria, heat rash
- Dosage & Administration: Apply an appropriate amount to the affected area several times a day
※ "Muhi" is a registered trademark of Ikeda Model Hall
Comments