Hello Kitty Celebrates 50 Years: Exciting Release of Limited Edition Goods from the "Hello Kitty Shinkansen"!

Hello Kitty 50th Anniversary Shinkansen Limited Goods

Hop aboard the Hello Kitty Shinkansen, a uniquely designed bullet train that completes one round trip daily between JR Shin-Osaka Station and Hakata Station. To mark the 50th anniversary of Sanrio's beloved Hello Kitty in 2024, the train's interior has been adorned with a fresh and delightful visual, creating a warm welcome for passengers. What's more, exclusive limited-edition goods featuring this charming design are now available for purchase! Join us in celebrating Hello Kitty's 50th anniversary on the Hello Kitty Shinkansen!

Explore the Hello Kitty Shinkansen's 50th Anniversary Collection: Details and Images

1. Hello Kitty 50th Anniversary Hello Kitty Shinkansen Secret Acrylic Stand

Hello Kitty 50th Anniversary Shinkansen Secret Acrylic Stand

Get ready for a delightful surprise with our adorable acrylic stands! You never know which charming design you'll unwrap—featuring not only Hello Kitty but also other beloved Sanrio characters!

  • Price: 880 yen each (tax included) *10 unique designs available
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum, and more

2. Hello Kitty 50th Anniversary Hello Kitty Shinkansen Secret Sticker

Hello Kitty 50th Anniversary Sanrio Shinkansen Secret Sticker

Indulge in the excitement of unveiling these adorable stickers—you never know which charming design awaits you! Alongside Hello Kitty, other beloved Sanrio characters will also make an appearance!

  • Price: 550 yen each (tax included) *10 unique designs available
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

3. Hello Kitty 50th Anniversary Hello Kitty Shinkansen Aurora Acrylic Key Holder

①Hello Kitty Front View ver

Hello Kitty Shinkansen 50th Anniversary Sanrio Aurora Acrylic Key Holder

Introducing an acrylic key holder that sparkles like the aurora! This exclusive design is available only at HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen!

  • Price: 880 yen (tax included)
  • Release Date: 15th May 2024 (Wednesday)
  • Available exclusively at: HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen (*Limited Sale)

②Hello Kitty Sideways ver

Hello Kitty 50th Anniversary Shinkansen Sanrio

Introducing our dazzling acrylic key holder adorned with a shimmering aurora-like effect! This special design showcases Hello Kitty in a charming sideways pose!

  • Price: 880 yen (tax included)
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

③Collection of Characters ver

Hello Kitty 50th Anniversary Sanrio Shinkansen

Introducing our enchanting acrylic key holder that sparkles like the aurora! Alongside Hello Kitty, you'll find other beloved Sanrio characters making a delightful appearance!

  • Price: 880 yen (tax included) *10 unique designs available
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

4. Hello Kitty 50th Anniversary Hello Kitty Shinkansen Clear Multi Case

①Collection of Characters × Pink ver

Hello Kitty 50th Anniversary Shinkansen Sanrio

Introducing a charming and practical multi-case, perfect for attaching to your bag! This limited edition design is available exclusively at HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen!

  • Price: 990 yen (tax included)
  • Release Date: 15th May 2024 (Wednesday)
  • Available exclusively at: HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen (*Limited Sale)

②Hello Kitty x Pink ver

Hello Kitty 50th Anniversary Shinkansen Sanrio

Introducing a charming multi-case that adds flair to any bag! Adorned with an adorable design featuring Hello Kitty and the Shinkansen, it's sure to turn heads wherever you go.

  • Price: 990 yen (tax included)
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

③Collection of Characters x Clear ver

Hello Kitty 50th Anniversary Shinkansen Sanrio

Introducing a stylish multi-case that adds a touch of cuteness to your bag! Featuring not just Hello Kitty but also other beloved Sanrio characters!

  • Price: 990 yen (tax included)
  • Release Date: 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

(5) Hello Kitty 50th Anniversary Hello Kitty Shinkansen Clear File

①Collection of Characters ver

Hello Kitty 50th Anniversary Shinkansen Sanrio Clear File

Introducing a metallic, A4 size clear file featuring My Melody adorned with a headband, along with Cinnamoroll and Pompompurin!

  • Price: 660 yen (tax included)
  • Release Date: 27th April 2024 (Saturday)
  • Available exclusively at: HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen (*Limited Sale)

②Hello Kitty ver

Hello Kitty 50th Anniversary Shinkansen Sanrio Clear File

Introducing a metallic A4-sized clear file adorned with various poses of Hello Kitty in a charming uniform!

  • Price: 660 yen (tax included)
  • Release Date: 27th April 2024 (Saturday)
     *Pre-sale at HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
     *Other shops will start selling from 15th May 2024 (Wednesday)
  • Available at:
    • HELLO! PLAZA in Car No.1 of the Hello Kitty Shinkansen
    • JR West's official online shop "DISCOVER WEST mall"
    • JR West Trading's online shop "Train Box"
    • Kyoto Railway Museum and more

Celebrating 50 Years of Hello Kitty: Exclusive Treats Aboard the Hello Kitty Shinkansen!

1. Exclusive Interior Decor

Hello Kitty 50th Anniversary Shinkansen Sanrio Interior Decoration

Step inside to discover our exclusive collaboration poster celebrating Hello Kitty's 50th anniversary and the Hello Kitty Shinkansen. Keep your eyes peeled to spot this special design as you journey along!

2. Limited Edition Timetable Cards

Hello Kitty 50th Anniversary Shinkansen Sanrio Timetable Card

Don't miss out on limited-edition timetable cards available at "HELLO! PLAZA" in Car No.1!

3. Photo Props

Hello Kitty Shinkansen Sanrio 50th Anniversary

Strike a pose at the photo corner of "HELLO! PLAZA" in Car No.1, where there are fun photo props for you to create lasting memories. Let the selfies begin!

Notice

To visit the JR West's official online shop "DISCOVER WEST mall", click the link below (Japanese only, delivery within Japan):

https://dwmall.westjr.co.jp/shop/default.aspx

The products will also be showcased on the following official social media channels:

Please note:

・Content, prices, and sales locations are subject to change without notice, and shops reserve the right to discontinue sales.

The prices listed above are the tax-inclusive prices at the specified sales locations. Prices may vary at different locations.

Release dates and product specifications are subject to change without prior notice.

Product availability may vary by sales location, and some products may not be available on the release date.

The images provided are for illustrative purposes only, and actual products may differ.

© 2024 SANRIO CO., LTD. APPROVAL NO. L650620

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