An "ita-bag" is a bag decorated with a large number of character goods from anime, games, and other pop culture franchises, allowing fans to proudly display their love for their favorite characters. As subcultures become more mainstream, ita-bags have become an essential item for those engaged in "oshi-katsu"—the practice of supporting one's favorite characters or idols.
This article provides a detailed explanation of the origins and history of ita-bags, how to make one, and proper etiquette when using them. Whether you are making your first ita-bag or looking for creative ways to customize one, this guide will be helpful.
* By purchasing or reserving products introduced in this article, a portion of the sales may be returned to FUN! JAPAN.
Origins and History of Ita-Bags
The term "ita-bag" (often shortened to "ita-ba") comes from the slang word "itai," which means "painful" or "cringeworthy." It refers to the idea that carrying a bag overloaded with character goods might look excessive or embarrassing. The ita-bag is said to have originated in Japan in the early 2000s. Initially, they were mainly seen at anime events and doujinshi (fan-made manga) conventions, but with the rise of social media, they quickly gained wider recognition.
In 2017, "Otamart," a flea market app specializing in anime, manga, and game-related goods, held an "ita-bag contest" that received around 1,800 entries. This event demonstrated the growing popularity of ita-bags, which have since become recognized as a part of fashion, with an increasing number of fans both in Japan and abroad.
Characteristics of Ita-Bags
Ita-bags are characterized by the large number of acrylic keychains, pin badges, plush toys, and other merchandise attached to them. Most designs feature a clear cover where fans can securely display their collection. Ita-bags come in various styles, including tote bags and backpacks. While many fans arrange their pin badges in neat rows, others go to great lengths to create intricate designs, making their ita-bags a true reflection of their love and dedication to their favorite characters.
How to Make an Ita-Bag
The key to making an ita-bag is showcasing what you love. While everyone has their own way of expressing their passion, here are the basic steps to get started.
Step 1: Choose a Base Bag
When creating an ita-bag, there are two main types of base bags to consider. The first option is using a regular tote bag or backpack, either featuring official character illustrations or a simple design. However, since these types of bags have limited space for displaying and securing goods, one solution is to place them inside a slightly larger clear vinyl bag for extra protection. Additionally, if the fabric is too thin, it may lose its shape due to the weight of the goods, so a thicker material is recommended.
The second option is using a pre-made ita-bag, which is particularly beginner-friendly. Tote and shoulder bag styles are especially popular for their ease of use. These bags come with clear windows or pockets, making it simple to arrange merchandise while also allowing you to select a color that matches your favorite character. If you’re carrying a lot of pin badges, the bag may become heavy, so for those who travel frequently for events and concerts, a smaller bag is recommended.
Recommended Stores and Brands
- 100-Yen Shops (DAISO, CanDo, etc.)
Affordable clear pouches and bags available in the oshi-katsu section.
- Oheyaplus
An oshi-katsu brand by a long-established apparel company, offering a wide variety of colors.
Official website: https://www.crossplus.jp/shop/oheyaplus/
- REA RARE
A brand featuring "hidden ita-bags" based on the concept of "always being with your oshi."
Official website: https://rearareofficial.stores.jp/
- Re:)am
Gaining popularity with "grown-up cute ita-bags" that are perfect for heading straight to an event after work.
Official website: https://relam.jp/
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👉 【Anime Ite Mail Order】Non-Chara Original Crua Rotating A3-Sided BIG Tote Bag Black [REA RARE]
👉 【Anime Gate Mail Order】Non-Chara Original Clear Pocket Ribbon Mini Backpack Pink [Crest]
👉 【Anime Gate Mail Order】Non-Chara nui. Plush Shoulder Bag Rough Style Black
Step 2: Prepare Your Items
Once you’ve chosen your base bag, it’s time to gather your favorite character goods. Traditionally, ita-bags were mainly decorated with pin badges, but recently, acrylic stands (akusta) and plush toys (nui) have become popular additions.
Character Goods to Include
Pin Badges – Available in various designs and sizes, making it easy to create a cohesive look.
- Acrylic Stands – Can be combined with other goods for more creative arrangements.
- Plush Toys – Ideal for taking cute photos and enjoying "nui-katsu" (plushie activities).
- Bromides and Photos – An affordable and simple option that doesn’t take up much space, perfect for decorating smaller bags.
Other Accessories
Sleeves and Hard Card Cases – Protect bromides and trading cards from dirt and bending.
- Protective Covers – Shield pin badges from scratches and dust while keeping them securely attached to the bag.
- Ita-Bag Crafting Sheets – Pre-punched sheets with evenly spaced holes for inserting safety pins, making it easy to arrange pin badges neatly. Hook-type sheets are also available for added convenience.
👉 【Anime Gate Mail Order】Non-Chara Original High Transparent Bromide Sleeve 40 Sheets
👉 【Anime Gate Mail Order】Non-Chara Original Can Badge Cover 75mm Compatible (15 pieces for value)
👉 【Anime Ite Mail Order】Non-Chara Original Pain Bag Sheet
Step 3: Arrange Your Items
The arrangement of character goods is crucial for the overall look and quality of your ita-bag. Here are three recommended layouts you can try.
Aligning Pin Badges of the Same Size
By arranging pin badges in a uniform pattern, you can create a well-organized and balanced appearance. This method is easy for beginners and minimizes the risk of mistakes.
Placing a Large Item in the Center
Positioning a standout plush toy or acrylic stand in the middle and surrounding it with smaller items helps draw attention to the centerpiece. This layout naturally directs the viewer's gaze to the focal point, resulting in a visually appealing design.
Color Coordination
Selecting and arranging items based on your oshi’s theme color or group color can create a stylish and cohesive look.
Etiquette for Carrying an Ita-Bag
While an ita-bag is a way to express your love for your favorite character, it's important to be mindful of others when using it in public spaces. Be sure to follow proper etiquette to avoid inconveniencing or upsetting those around you.
When Traveling
When using public transportation, try to keep the decorated side of your bag from being too visible to others. Holding your bag close to you or covering it with a protective case can help you move around without drawing unnecessary attention.
Additionally, since ita-bags can become heavy due to the weight of pin badges and other goods, be careful not to bump into people while carrying them.
At Events
When attending events, avoid bringing an ita-bag that is unrelated to the featured works or artists. Some fans may feel uncomfortable seeing a bag decorated with unofficial (doujin) merchandise at official events, so it’s best to keep such bags at home for display instead.
At Theme Parks
Some theme parks may discourage bringing ita-bags in order to maintain their immersive atmosphere. The flashier the decorations, the more they may impact the surrounding environment, so be mindful and ensure that your bag does not stand out in an inappropriate way.
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