Different "Styles" in the Japanese Fashion World Part. 1 -Siah’s Kawaii Tokyo Life Report-


The variety and speciousness of styles in the Japanese fashion world totally astonished me.
They use ”Kei”[系] ( referring to a specific group sharing certain common characteristics) to categorize different kind of styles. Talking about styles, we will easily think of general styles such as the cool style, sexy style and etc..

How about Japan? Do the Japanese people categorize styles as we usually do?


In Japan, the  Keis are categorized in a very detailed and unique way.
Also, the very finely divided Keis will sometimes blend together, creating newly fresh Keis.

There isn’t any specific definition for a Kei, because fashion has no rules or borders, so it's up to the wearer and her surroundings to decide. However, there are still some similarities that you can observe in the Kei.

Let’s have a quick view at the general  Keis that exist in Japan!


Images create stronger impacts overwhelmingly in the fashion world.
So I will save up my words and show you some styles I have learnt from Japan!


1) B-Kei(B系): The B-Girl Style

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B-Kei refers to Japanese girls who fancies the Hip-Hop American styles.
The colors used are quite vibrant and eyecatching, matching  impressive accessories (usually gold color) with sporty wear.

B-Kei is a kind of style  that expresses the sexiness of a lady through the sporty way.



2) Onee-Kei (お姉系): The Elder Sister Style

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Onee means “Elder Sister” in Japanese. So, the Onee-Kei aims to express maturity of a lady. 

You can observe mature hairstyles and heavy eye and lip make ups in this style.
The outfit of Onee-Kei wearers usually look simple but not casual.

They prefer loafers or pumps rather than sneakers. Also, they usually match expensive bags and accessories on simple clothes.


3) Kirei-Kei(きれい系): The Clean and Simple Style

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Kirei has two meanings in Japanese, which are clean and beautiful. 

And those are the two goals which Kirei-Kei followers want to aim for.

The main idea of this style is to look clean and beautiful, so wearers will usually avoid complicated patterns and too outstanding colors. Black, white and nude beige are the popular colors for this style.

If you want to try the Kirei style, remember to match your outfit with nude and natural makeups!
If not, you might probably  contradict the idea of looking Kirei !! (*^_^*)


4) Ga-ri-shu-Kei (ガリッシュ系): The Girlish Style

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Unlike the Onee-Kei which put emphasis on maturity ,Garishu-Kei (meaning Girlish in Japanese) aims to express the freshness and glow of a young girl slowly turning into a lady, just like how a tiny little rose bud blooms into brilliant flowers.

This is why you can observe many children-like features like ribbons, laces, and milky colors but at the same time, an adequate skin exposure.
If you want to look young and sweet, this style probably suits you most ♡!!

(Siah’s friendly hint: This style seems popular among Japanese guys! Give it a try if you want to impress Japanese guys!)


Anyways, that is it for today! I will introduce rest of fashion styles in part. 2!

Stay tune~♡♡


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